8 tips for a successful application
1. No cover page: A cover page, whether with or without photo, makes the application folder unnecessarily thick and contains no relevant information or repeats it.
2. Professional photo: If you do take an application photo, it should be taken by an actual photographer. Professional doesn't mean you can't smile. An open, friendly face will be remembered much easier than a serious one. It is important to avoid Selfies or private photos if it does not fit the potential job.
3. Clearly structured CV: A clear tabular structure and key point descriptions of the individual job stations should be the main thing here. The skills indicated should reflect the skills sought in the new job as succinctly as possible, but in as much detail as necessary.
4. E-mail = cover letter: For an online application, the e-mail should be regarded as a cover letter. It is the first impression the potential employer gets of you. An additional document as a cover letter is not necessary in this case.
5. Personalize cover letter: You should refer to the job description and the company in your cover letter. Generic applications leave little impression and are not meaningful. Double-check: Addresses and salutations, which are of and meant for other companies, suggest carelessness.
6. Keep it short: A cover letter should never be longer than one DIN A4 page. On the one hand, this prevents you from getting lost in unimportant details and on the other, the time that HR staff can spend on reading applications is limited. This also applies if you submit your application online by e-mail or via a website.
7. Only relevant attachments: Diplomas and job references of the past years should be included in the attachments. Further attachments should fit the requirements in the job description, otherwise they are not relevant. One example are language certificates.
8. Self-promotion is good: Sharpening your profile is the be-all and end-all, self-confidence is good. But you should not exaggerate. However, it is okay and desirable to name your qualities clearly and directly. Ultimately, the company should be able to tell from your CV and cover letter why you are applying and why you should be invited for an interview.