Medical, Industrial, Mobility, Technology Services – Greater market and customer focus - Greater internationalization - The core competences of First Sensor are precisely in key sectors of the future – The organizational structure will be adapted
Berlin, December 10, 2013 – With its sensor products and systems, First Sensor AG will be adopting a strategy based on four growing business fields: technical applications in the Medical, Industrial, Mobility and Electronic Engineering and Manufacturing Services sectors. Four Business Units will therefore be created to ensure total focus on the markets and the customers. The company will also be systematically expanding international sales in Europe, Asia and North America. The necessary changes in the organizational structure will take effect immediately. As announced in June by the new CEO Dr. Martin U. Schefter, First Sensor AG is committing itself to a path of growth. The aim is to become one of the market leaders in all business fields within the next five years. This is the message given by the Managing Board of First Sensor AG today to the employees.
First Sensor AG is being developed to become a leading global specialist in the growth market of sensor technology. The Managing Board of First Sensor considers the company to be in a good position for this challenge. Unique competences have been built up over the past few years for economically attractive areas of technology. First Sensor has highly specialized development and production know-how in the Medical, Industrial and Mobility sectors. First Sensor also possesses a high level of engineering and manufacturing competence, making it of interest to third parties as a technology service provider.
The Managing Board of First Sensor AG is strategically aligning the company to these four segments, which are some of the core markets with the greatest potential growth for sensor technology.
The drivers for the future are smart sensor systems for complex requirements. In these markets with high value added and attractive margins they ensure that the technical requirements are rapidly rising. With its broad offering and technological know-how, First Sensor has demonstrated in the past that it is capable of developing and supplying the right systems to meet the specific requirements in these key sectors. The company therefore considers it has excellent chances of registering continual growth.
The core markets, which will experience very significant growth worldwide in the future, include medical, industrial, automotive and transport applications. In all, these three segments are expected to have a market volume of around 20 billion dollars in 2018.
To make the best possible use of these excellent conditions First Sensor will strengthen its sales and ensure that product development is more closely focused on the market and the customers. As before, First Sensor AG makes a large part of its sales in Germany. The company will also be systematically opening up further markets in Europe, Asia and North America. The sales organization in the USA has already been adapted. In Asia, First Sensor AG is expanding its sales presence and strengthening the Singapore production site with the aim of benefiting from cost-effective local manufacture. This will create the right conditions for actively processing all the attractive markets worldwide and for selling products and systems in those markets.
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