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We engineer the future: First Sensor AG completes integration of subsidiaries with new market presence

2015-05-18

Corporate naming and shared brand identity support market penetration and leadership claim in core markets / Presentation at leading trade fair Sensor + Test in Nuremberg

First Sensor AG is completing the integration of the subsidiaries it has acquired over the past years with a common market presence. The international sensor system company is appearing with uniform company names and a common brand identity with immediate effect and is thus now also reflecting externally the strategic direction and structure adopted in 2014.

"We have consistently geared our strategy towards the core Industrial, Medical and Mobility segments. In doing so, we have brought the company forward significantly in terms of its structure and its development and production potential. First Sensor is now highly profitable and ideally positioned strategically to play a leading role in the growth market of sensors. With our new brand image, we are expressing all of this confidently," comments Dr. Martin U. Schefter, CEO of First Sensor AG. "At the same time, our new corporate design is also intended to highlight the things that we think make First Sensor unique: our proximity to our customers, our innovative strength, and our quality standards. This combination is what characterizes us and what drives us."

In conjunction with the new market presence, the subsidiaries are also being brought together under the umbrella of First Sensor AG. In addition to the uniform brand identity, this also encompasses a joint website and renaming the subsidiaries that do not yet have "First Sensor" in their names. "With the structure consisting of three business units and the overarching competence centers for research and development and for production, we already completed the unification across all locations and countries into an integrated, fast-growing technology company last year. The new name and the shared external presence now make this visible at a glance," says Schefter. "In this way, we wish to enhance our appeal for customers and employees alike." First Sensor currently has 836 employees worldwide.

The revised First Sensor AG website, which combines the content of the subsidiaries’ previously separate websites in a fast, informative and responsive site, went online today. Tomorrow the sensor system company will present its new presence to national and international customers at the leading trade fair Sensor+Test in Nuremberg.

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Company
First Sensor is one of the world's leading suppliers in the field of sensor systems. In the growth market of sensor systems, First Sensor develops and produces customer-specific solutions for the ever-increasing number of applications in the industrial, medical, and mobility target markets. Our goal here is to identify, meet and solve the challenges of the future with our innovative sensor solutions early on.
Investor Relations
Our investor relations activities aim at raising the international publicity of First Sensor AG and at consolidating and extending the perception of our share as an attractive growth stock. This means we keep our online communication transparent, comprehensive and continuous in order to enhance your trust in our share.
Applications
In many market-specific applications, sensors are components that are critical to your success. First Sensor is the partner you need on projects that call for careful selection, customized adaptation and the highest standards of excellence. First Sensor is clearly aligned to the core markets of industrial applications, medical technology as well as automotive and transport.
Tailored Solutions
In the growth market of sensor systems, First Sensor develops and produces customer-specific sensors, electronics, modules and complex systems for the ever-increasing number of applications in the industrial, medical, and mobility target markets. As a solution provider the company offers complete development services from a first draft and proof of concept up to the development of prototypes and finally serial production. First Sensor offers comprehensive development expertise, state-of-the-art packaging technologies and production capacities in clean rooms from ISO class 8 to 5.
Solution Services
In the growth market of sensor systems, First Sensor develops and produces customer-specific sensors, electronics, modules and complex systems for the ever-increasing number of applications in the industrial, medical, and mobility target markets. As a solution provider the company offers complete development services from a first draft and proof of concept up to the development of prototypes and finally serial production. First Sensor offers comprehensive development expertise, state-of-the-art packaging technologies and production capacities in clean rooms from ISO class 8 to 5.
Career
Innovation, excellence, proximity – these are our values, our ambition, our drive. Anything less is not an option. Our sensor solutions stand for technical innovation and economic growth. As such, they form the basis for the development and application of new technologies in almost all areas of life. We aim to shape this future together with you.